MUSE Platinum

2025

Magic Mixies Minis

Entrant

Eric Tom & Bruce

Category

Video - Children

Client's Name

Moose Toys

Country / Region

Australia

About The Entry

Welcome to the Shimmerverse! Moose Toys invited us to work with them on this sparkling campaign. We were challenged to capture the magic of The Shimmerverse, a metropolis in the sky, where celestial and natural elements converge in harmonious balance.
Our mission was to transform this enchanting vision into a whimsical, fantastical tabletop scape to showcase the 90+ Mixies Minis. Filled with texture, pastel colors, and most importantly, glitter, we believe we have perfectly captured the magic, features, and the WOW reveals.
We produced 30”, 20”, 15”, 10” and 6” deliverables with a global rollout with several resizes for social, TVC and online usage.

Featured Media

Credits

Creative Director - Moose Toys
Julie Poulter
Executive Producer - Moose Toys
Rachelle Madden
Global Marketing Director - Moose Toys
Alysha Curtis
Senior Global Brand Manager - Moose Toys
Erin Riley
Global Marketing Co-ordinator - Moose Toys
Remy Arena
Executive Producer - Eric Tom and Bruce
Victoria Conners
Creative Director - Eric Tom and Bruce
Luke Thompson
Director - Eric Tom and Bruce
Olivia Altavilla
Director - Eric Tom and Bruce
Lauren Broeren
Senior Creative Producer - Eric Tom and Bruce
Lauren Burgueno
DOP
Marcus Cropp
Set Builder
Nick Pledge
Standby Props
Lachlan Snell
Editor
Jack Ralph
Animator
Nathan Robinson
Colour Grade
Crayon/ Dan Stonehouse
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