MUSE Platinum

2025

Magic Mixies Minis

Entrant Company

Eric Tom & Bruce

Category

Video - Children

Client's Name

Moose Toys

Country / Region

Australia

Welcome to the Shimmerverse! Moose Toys invited us to work with them on this sparkling campaign. We were challenged to capture the magic of The Shimmerverse, a metropolis in the sky, where celestial and natural elements converge in harmonious balance.

Our mission was to transform this enchanting vision into a whimsical, fantastical tabletop scape to showcase the 90+ Mixies Minis. Filled with texture, pastel colors, and most importantly, glitter, we believe we have perfectly captured the magic, features, and the WOW reveals.

We produced 30”, 20”, 15”, 10” and 6” deliverables with a global rollout with several resizes for social, TVC and online usage.

Credits

Creative Director - Moose Toys
Julie Poulter
Executive Producer - Moose Toys
Rachelle Madden
Global Marketing Director - Moose Toys
Alysha Curtis
Senior Global Brand Manager - Moose Toys
Erin Riley
Global Marketing Co-ordinator - Moose Toys
Remy Arena
Executive Producer - Eric Tom and Bruce
Victoria Conners
Creative Director - Eric Tom and Bruce
Luke Thompson
Director - Eric Tom and Bruce
Olivia Altavilla
Director - Eric Tom and Bruce
Lauren Broeren
Senior Creative Producer - Eric Tom and Bruce
Lauren Burgueno
DOP
Marcus Cropp
Set Builder
Nick Pledge
Standby Props
Lachlan Snell
Editor
Jack Ralph
Animator
Nathan Robinson
Colour Grade
Crayon/ Dan Stonehouse
More Platinum Winners
Event
2025
MUSE Advertising Awards - TIME Dreamer of the Year
American Family Insurance

Entrant Company

Elite Media

Category

Event - Cause

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - THE VALUE OF ACTIVE MINDS
Jupiter Asset Management

Entrant Company

Gravity Global

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United Kingdom

Branded Content
2025
MUSE Advertising Awards - Noatum Maritime
Noatum Maritime

Entrant Company

Action Media Production

Category

Branded Content - Transportation

Country / Region

United Arab Emirates

Event
2025
MUSE Advertising Awards - Hans Niemann vs. You: Largest AI-Powered Online Chess Battle

Entrant Company

it.com Domains

Category

Event - Entertainment

Country / Region

United Kingdom

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy