MUSE Gold

2025

Magic Mixies Pixie Supreme

Entrant Company

Eric Tom & Bruce

Category

Video - Children

Client's Name

Moose Toys

Country / Region

Australia

An exciting collaboration with Moose Toys for their brand new Pixie Supreme toy. Our task was to create a TVC that embodied the fashion and magic of Pixie Supreme dolls. Understanding the best way to show-off the magical world of Pixie Supremes was super important! We made sure this TVC was filled with enchanting style and delightful surprises. This project was an absolute joy to bring to life! A key aspect of this TVC was creating a set that embodied a modern fantasy land where fashion meets magic, and design and style are paramount. Drawing inspiration from the tones of the packaging and the doll itself, we crafted a dream girl's bedroom, complete with a fully stocked closet. We produced a 30” TVC with 20”, 15”, 10” and 6” cutdowns for global usage and multiple resizes.

Credits

Creative Director - Moose Toys
Julie Poulter
Executive Producer - Moose Toys
Rachelle Madden
Global Marketing Director- Moose Toys
Alysha Curtis
Senior Global Brand Manager - Moose Toys
Erin Riley
Global Marketing Co-ordinator - Moose Toys
Remy Arena
Executive Producer - Eric Tom and Bruce
Victoria Conners
Creative Director - Eric Tom and Bruce
Luke Thompson
Director - Eric Tom and Bruce
Lauren Broeren
Director - Eric Tom and Bruce
Olivia Altavilla
Senior Creative Producer - Eric Tom and Bruce
Lauren Burgueno
1st AD - Eric Tom and Bruce
Samantha Haines
DOP
Marcus Cropp
Art Department/ Set Builder
Karli Laredo
Editor - Eric Tom and Bruce
Jack Ralph
Animato
Steven Bunyan
Robot Operator
Quentin Peel
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