MUSE Gold

2025

2025 Changhua Moonlight Lantern Festivel

Entrant Company

LightUp Life Co., Ltd.

Category

Event - Cultural

Client's Name

Country / Region

Taiwan

As 2024 transitions into 2025, in celebration of the Year of the Snake, the Changhua Baguashan Lantern Festival is centering its display around the art of illumination, integrating universally recognized Emoji symbols to signify joy and emotion. The innovative light show combines a sense of technology with warmth, enhancing the art's interactivity and approachability. Audiences can't help but smile as they engage with the light and Emoji interaction, adding to the festive and joyful atmosphere. Additionally, the natural landscape of Baguashan provides a uniquely advantageous backdrop for the event. The integration of the light show with local cultural characteristics further promotes regional tourism development.
The 2025 Changhua Moonlight Lantern Festival adopts universally recognized Emoji icons as its theme, pioneering the integration of dynamic Emoji graphics into both projection mapping and light shows. The fusion of technology and art perfectly showcases how lights can mimic the changes in expressions, displaying symbols such as smiling faces and hearts, allowing visitors to feel the direct transmission of emotions through visual effects. Additionally, the event uniquely incorporates the original soundtrack from "The Emoji Movie," creating a multi-sensory performance that infuses light art with new levels of fun and interactivity, offering audiences a refreshing experience.
A Symphony of Natural Landscape and Light Art
Set in the resource-rich Baguashan, known for its natural terrain and landscapes, this location serves as a backdrop for the light art, minimizing the construction of artificial structures while integrating sustainable concepts. The light design not only coexists harmoniously with the surrounding ecological environment but also utilizes projection technology to create dream-like nighttime scenes among the forests.

Credits

CHEN MENG HSIANG
CHUANG SHU YU
KAO CHUN TE
TSAO YA LAN
CHENG TSAI NI
More Gold Winners
Branded Content
2025
MUSE Advertising Awards - Sensory Overload
Haleon, Sensodyne, Digitas

Entrant Company

Vox Creative

Category

Branded Content - Public Service & Activism

Country / Region

United States

Experiential & Immersive
2025
MUSE Advertising Awards - Hoka + ColdFire Olympic Collaboration
Hoka + ColdFire Brewing

Entrant Company

Drawn Agency

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

United States

Social Media
2025
MUSE Advertising Awards - Live Streaming

Entrant Company

Double Tap

Category

Social Media - Live Streaming

Country / Region

Spain

Event
2025
MUSE Advertising Awards - Hong Kong WinterFest 2024

Entrant Company

Hong Kong Tourism Board

Category

Event - Public

Country / Region

Hong Kong SAR

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy