Happy Hour Launch

Business Challenge

Truck Yard faced declining check counts in Fort Worth (-18%) and Houston (-16%), with a systemwide dip of 0.1%. Guests overwhelmingly requested drink specials, highlighting a gap in customer satisfaction.

Recommendation

To address this, we recommended launching a simple, customer-focused Happy Hour to attract guests during slower hours and meet their drink special demand.

Impact

Through a mix of paid media, web, email, and organic social efforts, we achieved impressive results in just three weeks. Web traffic increased by 10%, Fort Worth saw a 16% increase in check count, and Houston’s check count rose by 5%. The new Happy Hour promotion successfully drove engagement and customer satisfaction across locations.

Truck Yard HH Performance mid-campaign launch
Supporting channels- paid social, organic social, paid search, email, website
Web traffic up 10%
Average check count up 10% across all locations