2025

Butcher Cut University

Entrant Company

Tom, Dick & Harry Creative

Category

Video - Educational

Client's Name

Carnivore Meat Company

Country / Region

United States

Vital Essentials is an ultra-premium, raw protein dog food brand. Because of its higher price point, the brand attracts a very discriminating customer. We wanted to ensure pet shop employees are prepared to answer their questions. How best to educate them? Soul-deadening corporate training videos would never cut it. So we created a series of educational videos that would: Butcher Cut University.