2025

Dog Food Pyramid

Entrant Company

Tom, Dick & Harry Creative

Category

Advertising - Point of Purchase

Client's Name

Carnivor Meat Company

Country / Region

United States

The most nutritious diet for dogs is 100% raw protein. How could we convey that idea using the familiar imagery associated with nutrition? A food pyramid—but for dogs, of course. Because these posters would be placed behind the counter at pet shops, we used them to educate staff—who would be a captive audience—on both the benefits of an all-protein diet, and the lengths Vital Essentials goes to ensure their products of the absolute highest quality.