2025
Dog Food Pyramid
Entrant
Tom, Dick & Harry Creative
Category
Advertising - Point of Purchase
Client's Name
Carnivor Meat Company
Country / Region
United States
Gallery
About The Entry
The most nutritious diet for dogs is 100% raw protein. How could we convey that idea using the familiar imagery associated with nutrition? A food pyramid—but for dogs, of course. Because these posters would be placed behind the counter at pet shops, we used them to educate staff—who would be a captive audience—on both the benefits of an all-protein diet, and the lengths Vital Essentials goes to ensure their products of the absolute highest quality.
Credits
Entrant
Motion Projects
Category
Video - Nonprofit
Country / Region
United States
Entrant
MCI USA
Category
Publication - Program Guide
Country / Region
United States
Entrant
Matrix MKTG
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United States
Entrant
Routio
Category
Mobile App - Family & Kids
Country / Region
United States