MUSE Gold

2025

Dog Food Pyramid

Entrant

Tom, Dick & Harry Creative

Category

Advertising - Point of Purchase

Client's Name

Carnivor Meat Company

Country / Region

United States

The most nutritious diet for dogs is 100% raw protein. How could we convey that idea using the familiar imagery associated with nutrition? A food pyramid—but for dogs, of course. Because these posters would be placed behind the counter at pet shops, we used them to educate staff—who would be a captive audience—on both the benefits of an all-protein diet, and the lengths Vital Essentials goes to ensure their products of the absolute highest quality.

Credits

Art Director
Thomas Richie
Art Director
Stacey Chapman
Copywriter/CD
Jared El-Mofty
ECD
Dick
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