2025
Dog Food Pyramid
Entrant Company
Tom, Dick & Harry Creative
Category
Advertising - Point of Purchase
Client's Name
Carnivor Meat Company
Country / Region
United States
The most nutritious diet for dogs is 100% raw protein. How could we convey that idea using the familiar imagery associated with nutrition? A food pyramid—but for dogs, of course. Because these posters would be placed behind the counter at pet shops, we used them to educate staff—who would be a captive audience—on both the benefits of an all-protein diet, and the lengths Vital Essentials goes to ensure their products of the absolute highest quality.
Credits
Entrant Company
Drawn Agency
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant Company
SWING
Category
Video - Cause / Awareness
Country / Region
Saudi Arabia
Entrant Company
Hsinchu County Cultural Foundation
Category
Event - New Category
Country / Region
Taiwan
Entrant Company
Sol de Janeiro
Category
Experiential & Immersive - Augmented Reality
Country / Region
United States