2025
Dog Food Pyramid
Entrant
Tom, Dick & Harry Creative
Category
Advertising - Point of Purchase
Client's Name
Carnivor Meat Company
Country / Region
United States
The most nutritious diet for dogs is 100% raw protein. How could we convey that idea using the familiar imagery associated with nutrition? A food pyramid—but for dogs, of course. Because these posters would be placed behind the counter at pet shops, we used them to educate staff—who would be a captive audience—on both the benefits of an all-protein diet, and the lengths Vital Essentials goes to ensure their products of the absolute highest quality.
Credits
Entrant
Yujia Ke, Ting Shu
Category
Experiential & Immersive - New Category
Country / Region
United States
Entrant
Elevate Healthcare Marketing
Category
Integrated Marketing - Company Branding
Country / Region
United States
Entrant
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Germany
Entrant
Xiaochen Zheng, Yadan Tan, Xinyao Yan
Category
Video - Animation
Country / Region
United States