2025
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A standout feature of the highly anticipated renovation and massive expansion of the Dolly Parton museum at Dollywood, the Dolly Parton Experience, is the "Precious Memories" exhibit, located in the newly renovated DreamSong Theater. This intimate, deeply personal film experience is narrated in Dolly’s own words, offering a heartfelt look into the moments that shaped her legendary career. Presented on a custom-designed 16-monitor canvas, the exhibit combines cinematic storytelling with a carefully designed environment. The screens are arranged to evoke the feel of a family gallery wall, showcasing intimate archival footage and personal photographs. As the story unfolds, the gallery shifts into a series of windows overlooking the Smoky Mountains, where Dolly’s roots run deep. This unique multi-screen design draws viewers in, creating an emotional experience that lets them step into Dolly’s world and see her journey from a personal perspective.
Dolly's iconic music serves as the emotional heart of the exhibit, with her timeless songs accompanying the film, alongside custom-composed pieces that fit perfectly with the narrative. The multi-screen design immerses visitors in Dolly’s story, connecting her family, faith, and beginnings to the broader journey that led to her stardom. Through her voice, her music, and the imagery, the exhibit offers a moving, personal look at the moments that shaped her extraordinary career.
"Precious Memories" is more than just an exhibit; it’s a powerful storytelling experience that blends technology and personal narrative in a way that honors Dolly’s journey and creates a lasting impact on visitors.
Credits
Entrant Company
网易
Category
Mobile App - Diversity & Inclusion
Country / Region
China
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Action Media Production
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Branded Content - Corporate Communications
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United Arab Emirates
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KSV
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Outstanding Agency Awards - Best Business Campaign
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United States
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Hong Kong Tourism Board
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Event - Festival / Carnival
Country / Region
Hong Kong SAR