MUSE Gold

2025

Anytime / Everywhere

Entrant Company

Cosmos Production

Category

Video - Tourism

Client's Name

Department of Tourism, Taoyuan / Ok Boom Media

Country / Region

Taiwan

Taoyuan City-The Best Accommodation

As the first stop for international travelers from all over the world, we hope the video can incorporate elements of "travel," "speed," and "fun." Have you ever had the experience of falling asleep on a plane, and waking up to find yourself already at your destination?

Taoyuan's most iconic landmark is undoubtedly Taoyuan International Airport, serving as the grand gateway to Taiwan. Countless travelers have embarked on their global adventures or Taiwanese explorations from this very location.

Showcasing Taoyuan's distinctive accommodations, from boutique hotels to charming B&Bs, and its renowned culinary scene, this promotional video beckons both local and global travelers to explore the city's hidden gems.

This promotional video portrays a protagonist who enters each hotel or B&B, excitedly jumping onto the bed for an "unboxing" experience of each room. As they lie on the bed, they seem to daydream, only to wake up and find themselves at their destination. This narrative approach echoes the concept of a "gateway," symbolizing the journey from one place to another. Taoyuan's status as not only a crucial international transportation hub but also a premier tourist destination is reinforced by this portrayal.

Different from previous tourism promotional videos, we want to produce a promotional video that is so unique and interesting that it will stay with the audience long after they've finished watching.

Credits

Director
Chen, Ying-Chih
Writer
Chen, Ying-Chih
Director of Photography
Chen, Ying-Chih
Cast
Alice Chen
Management Company
Good Things Entertainment Ltd
Line Producer
Lin, Yu-Hsiang
Director's Assistant
Chien, Cheng-Yu
First Assistant Cameraman
Tsai, Bing-Ruei
Second Assistant Cameraman
Yo How
Second Assistant Cameraman
Jiang, Ruei-Jhe
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