MUSE Gold

2025

AquaSense

Entrant Company

Beijing Institute of Fashion Technology

Category

Video - Art & Design

Client's Name

Country / Region

China

Following the COVD-19 pandemic, the role oftace masks has inereasingly shifted from merely serving as ameans of epidemie prevention to becoming tools of fashionexpression and social identity, resulting in a substantial rise intheir usage. However, this surge in demand presents asignificant environmental threat,,particularly to marineecosystems, and there is insufficient awareness among peopleregarding this negative impact. This study develops a wearableinteractive installation based on emotional design to enhancepublic awareness and responsibility for marine protection onthe background of rising usage of face masks. By integratingadvanced hardware and digital media, the installation convertsdifferentinteractive behavior from the user into dynamic audio.visual effects, fostering emotional engagement especiallyempathy with the ocean species and making the consequences ofmask usage tangible and emotionally resonant, so that userswould reconsider their mask usage habits, and foster moreenvironmentally conscious behavior that supports marineconservation, In this article, we first introduce the backgroundof the project, including the impact of face masks on marineenvironments and the lacking of public awareness. Next, wesummarize research findings on emotional deign, how empathytowards animals is developed and the strength of interactivedesign that could benefit marine ecological education. We thenpresent the complete design process of the interactivecovering both the hardware and audiovisuainstallation,components, and their interactive relationship. Finally,wereport on a practical testing of the installation, assessing itseducational effectiveness and potential for improvement. Thefndings suggest that this installation is highly effective infostering empathy for marine life and encouraging moreenvironmentally responsible behavior among users. It could beeffectively applied in environments like aquariums andmuseums to engage the public in marine protection efforts.

Credits

Beijing Institute of Fashion Technology
Xu WenQi
Beijing Institute of Fashion Technology
Weng YuXuan
More Gold Winners
Branded Content
2025
2025 MUSE Creative Awards Winner - DONEO Secret Elastic-Up Essence

Entrant Company

GLOBAL LIFE HEALTH LLC

Category

Branded Content - Healthcare & Pharma

Country / Region

New Zealand

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - SCADstory Atlanta
Savannah College of Art and Design

Entrant Company

BRC Imagination Arts

Category

Experiential & Immersive - New Category

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - What the C@H?!
Neurocrine Biosciences

Entrant Company

Heartbeat

Category

Video - Medical

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - A Conversation in Boyle Heights

Entrant Company

DCM KID

Category

Video - Interview

Country / Region

United States