MUSE Silver

2025

Logo design for Aohan millet

Entrant

Shining Land /Liu Jinghua

Category

Corporate Identity - Logos

Client's Name

Shining Land /Liu Jinghua

Country / Region

China

The LOGO design of Ao Han Xiaomi is unique and deeply rooted in the profound heritage of Ao Han Banner. With the 8,000-year-old "Jade Pig Dragon" jade unearthed in Ao Han Banner as the core element, it carries the origin of Chinese dragon culture and highlights the regional historical and cultural characteristics.
“The four characters of "Ao Han Millet" use original calligraphy font, adding a simple charm, and the "8,000 years" seal in the upper right corner not only remembers the 8,000-year long history of "Jade Pig Dragon", but also shows that Ao Han has been the birthplace of global millet for 8,000 years. The accompanying text "Globally Important Agricultural Heritage Sites" highlights the honor bestowed by the United Nations.
The high level of recognition helps it stand out and stand out in the image of the agricultural brand. With the power of the LOGO, the brand value of Aohan Xiaomi soared to 27.315 billion, leading the industry. Now it is the authentic Ao Han millet certification mark, which is frequently exposed on CCTV and network platforms, and is deeply rooted in the hearts of the people after being promoted by the press conference.
The LOGO of Ao Han millet is like a beautiful picture engraved with history and modernity, nature and humanity, and every design detail is full of ingenuity and deep meaning, telling the unique story of this land of Ao Han.

Credits

Shining Land /Liu Jinghua
Shining Land /Liu Jinghua
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