2025
Entrant Company
Category
Client's Name
Country / Region
The "Elephant in the Room" campaign was designed to engage business customers and drive energy efficiency upgrades within their facilities. The bold and humorous creative broke through the traditional, staid advertising of energy efficiency programs, using a memorable visual metaphor to highlight overlooked opportunities. Leveraging targeted owned and paid media, including a 30-second connected TV (CTV) spot, PECO achieved exceptional results. This initiative not only captured the attention of busy decision-makers but also reinforced PECO’s leadership in delivering impactful energy solutions, advancing its ambitious energy savings goals and industry innovation.
Credits
Entrant Company
Daw Production house
Category
Video - Documentary
Country / Region
Saudi Arabia
Entrant Company
Taoyuan Museum of Fine Arts, ENESS
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Taiwan
Entrant Company
Daw Production house
Category
Video - Music Video
Country / Region
Saudi Arabia
Entrant Company
Haosong Xu
Category
Video - New Category
Country / Region
China