MUSE Platinum

2025

Addressing the 'Elephant in the Room' to Drive Big Results

Entrant Company

KSV

Category

Video - Business to Business

Client's Name

PECO

Country / Region

United States

The "Elephant in the Room" campaign was designed to engage business customers and drive energy efficiency upgrades within their facilities. The bold and humorous creative broke through the traditional, staid advertising of energy efficiency programs, using a memorable visual metaphor to highlight overlooked opportunities. Leveraging targeted owned and paid media, including a 30-second connected TV (CTV) spot, PECO achieved exceptional results. This initiative not only captured the attention of busy decision-makers but also reinforced PECO’s leadership in delivering impactful energy solutions, advancing its ambitious energy savings goals and industry innovation.

Credits

Account Director
Nancy Rosenthal
Associate Creative Director, Art
Jackie Demers
Associate Creative Director, Copy
Tommy McConnell
Chief Creative Officer
Nick Bruskewitz
Director of Creative Production
AJ Powell
Sr. Copywriter
Tomás Salazar
Associate Creative Director, Art
Jessica Foster
Production
Bob Industries
Editing
Optimus
More Platinum Winners
Experiential & Immersive
2025
MUSE Advertising Awards - YouTube Festival 2024
Google Germany

Entrant Company

insglück Gesellschaft für Markeninszenierung mbH

Category

Experiential & Immersive - Community

Country / Region

Germany

Event
2025
MUSE Advertising Awards - United Way Benefit for Hurricane Relief

Entrant Company

Elite Media

Category

Event - Concert

Country / Region

United States

Video
2025
MUSE Advertising Awards - Resorts World Singapore Halloween Horror Nights 2024

Entrant Company

IrisWave

Category

Video - Event

Country / Region

Singapore

Experiential & Immersive
2025
MUSE Advertising Awards - Product Launch Firework Mascara
L’Oréal Deutschland GmbH

Entrant Company

Pure Perfection GmbH

Category

Experiential & Immersive - Interactive Outdoor Event

Country / Region

Germany

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy