2025
Entrant Company
Category
Client's Name
Country / Region
The "Elephant in the Room" campaign was designed to engage business customers and drive energy efficiency upgrades within their facilities. The bold and humorous creative broke through the traditional, staid advertising of energy efficiency programs, using a memorable visual metaphor to highlight overlooked opportunities. Leveraging targeted owned and paid media, including a 30-second connected TV (CTV) spot, PECO achieved exceptional results. This initiative not only captured the attention of busy decision-makers but also reinforced PECO’s leadership in delivering impactful energy solutions, advancing its ambitious energy savings goals and industry innovation.
Credits
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Community
Country / Region
Germany
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Elite Media
Category
Event - Concert
Country / Region
United States
Entrant Company
IrisWave
Category
Video - Event
Country / Region
Singapore
Entrant Company
Pure Perfection GmbH
Category
Experiential & Immersive - Interactive Outdoor Event
Country / Region
Germany