2025
The 'Elephant in the Room' Drives Big Results with Humor
Entrant Company
KSV
Category
Advertising - Advertising Campaign
Client's Name
PECO
Country / Region
United States
The “Elephant in the Room” campaign was designed to engage business customers and drive energy efficiency upgrades within their facilities. The bold and humorous creative broke through the traditional, staid advertising of energy efficiency programs, using a memorable visual metaphor to highlight overlooked opportunities. Leveraging targeted owned and paid media, including a 30-second connected TV (CTV) spot, PECO achieved exceptional results. This initiative not only captured the attention of busy decision-makers but also reinforced PECO’s leadership in delivering impactful energy solutions, advancing its ambitious energy savings goals and industry innovation.
Credits
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Germany
Entrant Company
Sunny Idea (HK) Limited
Category
Video - Banking
Country / Region
Hong Kong SAR
Entrant Company
Indigo Concept
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Hong Kong SAR
Entrant Company
InVision Communications
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United States