2025
The 'Elephant in the Room' Drives Big Results with Humor
Entrant Company
KSV
Category
Advertising - Advertising Campaign
Client's Name
PECO
Country / Region
United States
The “Elephant in the Room” campaign was designed to engage business customers and drive energy efficiency upgrades within their facilities. The bold and humorous creative broke through the traditional, staid advertising of energy efficiency programs, using a memorable visual metaphor to highlight overlooked opportunities. Leveraging targeted owned and paid media, including a 30-second connected TV (CTV) spot, PECO achieved exceptional results. This initiative not only captured the attention of busy decision-makers but also reinforced PECO’s leadership in delivering impactful energy solutions, advancing its ambitious energy savings goals and industry innovation.
Credits
Entrant Company
Stephen Arnold Music (SAM)
Category
Audio - Sonic Branding
Country / Region
United States
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Entrant Company
Gravity Global
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United Kingdom
Entrant Company
D&GG Marketing Communications & Advertising
Category
Event - Gala (NEW)
Country / Region
United States
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Germany