2025
Five Tortoises with One Heart
Entrant Company
Sparkle Culture Studio
Category
Experiential & Immersive - Public Art Installation
Client's Name
Department of Cultural Affairs, Taoyuan
Country / Region
Taiwan
The local characteristics of the five pits of Guishan are transformed into the five local tortoises with unique styles.
・Jiulukeng: The Central Mint/Coin (Wealth)
・Fengshukeng: Agriculture/Rice (Land)
・Xinlukeng: Military Village/Military Cap (Culture)
・Taliaokeng: Watchtower/Binocular, Guanyin Belief/Lotus (Peace)
・Tuzikeng: Coal/Flame (Prosperity)
The five tortoises work together to support the warm and familiar Ang Ku Kueh (red tortoise cake) mold, which not only inherits the shared memories but also supports Guishan’s wealth, land, culture, peace, vision, and prosperity to head toward “diversified Gui shan, sustainable future.”
Entrant Company
Axiom of Purpose
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Gravity Global
Category
Integrated Marketing - Promotional
Country / Region
United Kingdom
Entrant Company
AARP Brand Creative Services
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant Company
Imarc
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States