2025
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Category
Client's Name
Country / Region
Drawing inspiration from the atomic structure of the microcosm, E02 HMI design breaks down complex interface elements into basic visual units and reassembling them like atoms constructing matter. It revolutionizes traditional in-car UI design which is often cluttered and complicated, and ushers in a new era of minimalist interaction. The interactive design strictly adheres to the golden rule and employs innovative designs such as magnetic-level motion effects. E02 HMI design caters to the distinct needs of both driver and passenger, enabling seamless and simultaneous operation of driving and entertainment functions, thereby enhancing the overall user experience.
Dominated by the minimalist and transparent style, E02 HMI design adopts ice abyss blue as the primary color tone. This choice harmonizes seamlessly with the brand identity while also minimizing visual strain, enabling users to quickly grasp essential information. Interface elements are meticulously placed according to ergonomics and functional necessity, ensuring that each component is distinct and serves its purpose effectively to enhance clarity and ease of use.
E02 HMI design mimics natural force feedback with magnetic-level motion effects, creating an exceptionally smooth and natural operation. It incorporates split-screen, windowed, and card-style functionalities to accommodate diverse usage scenarios, facilitating synchronized operations for both driver and passenger. This approach significantly improves the integration of driving and entertainment functions, elevating the design from a basic information presentation to a full-fledged, intelligent interactive center.
E02 HMI design immerses users in a minimalist aesthetic, offering an unparalleled sense of comfort and pleasure during operation. Its distinctive visual and interactive elements leave a lasting impression on users, thereby enhancing the brand's influence and recognition.
Credits
Entrant Company
NBCUniversal
Category
Branded Content - B2B
Country / Region
United States
Entrant Company
Truest.,LLC
Category
Outdoor Advertising - Billboard
Country / Region
United States
Entrant Company
Perfetti Van Melle / Breaktime Media / Phoenix Creative
Category
Branded Content - Food & Beverage
Country / Region
United States
Entrant Company
McKinsey Global Publishing
Category
Mobile App - Business
Country / Region
United States