"Airplane Problems"

The production team at Explore is fortunate to be longtime partners with RVIA, creating commercial & digital content for their multi-year "Go RVing" campaigns. Working with their internal marketing team, we were asked to give life to scripts which had only seen life as previously produced audio advertisements. We took on the challenge with Director Jeremy Pinckert adapting the scripts for visual commercials, bringing his idea for the big "Don't Go There" moment to be a freeze frame. Producer Damian Huck procured a plane set in the Atlanta area, allowing the team to tap into Georgia's robust production market. Explore also produced the post, partnering with Chris Robins & 11 Dollar Bill for editorial offline, sound design and final finish. Longtime collaborator Ron Sudul worked with Pinckert to provide Color to the final picture. The digital ads are airing in 2024 and 2025 as part of a targeted marketing campaign.