2025
Entrant Company
Category
Client's Name
Country / Region
The Kevlin Nexus (Kevlin Gamified Membership Center) embraces the motto "Explore the Limits - Spark Interaction". It creatively intertwines the brand's core product performance—waterproof, fireproof, and cold-resistant capabilities—into dynamic parkour games against extreme backdrops like deserts, glaciers, and rainforests.
Each level of the game is carefully designed to mirror various extreme environments, allowing players to test their skills in a virtual realm, tackle unique challenges, and experience the reliable protection Kevlin products offer, even in the toughest conditions. This gamified membership system not only showcases the remarkable performance of Kevlin's products but also delivers a fun and interactive adventure for users.
The Kevlin Nexus also includes a comprehensive rewards system and a multi-tiered achievement structure, where users can earn discounts, limited edition items, and other exclusive perks. This system encourages synergy with the flagship offline store through check-in and team gaming activities, fostering a seamless blend of online and offline experiences. Whether targeting potential consumers or long-term brand supporters, Kevlin Nexus effectively strengthens user interaction and brand affinity through its unique gamification design and reward system, ultimately promoting the maximization of business value.
With its unique gamification experience and extensive membership benefits, this platform allows users to truly appreciate the exceptional performance of Kevlin products along with the inherent charm of the brand itself.
Credits
Entrant Company
Beijing Fayoung Design Co., Ltd
Category
Corporate Identity - Logos
Country / Region
China
Entrant Company
CAA Club Group
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Canada
Entrant Company
Dimension space
Category
Typography - Packaging / Product
Country / Region
Taiwan
Entrant Company
Savannah college of art and design
Category
Student Submission - Student Product Design
Country / Region
United States