MUSE Gold

2025

By the Water

Entrant Company

Forest Lawn Memorial-Parks Association

Category

Social Media - Video

Client's Name

Forest Lawn

Country / Region

United States

Whether you’re planning for cemetery property, funeral, burial, or cremation for yourself or a loved one, knowing your loved ones are well protected will provide peace of mind—much like life insurance, a college fund, or even retirement plans. The aim of the video is to make this decision a practical decision while still staying rooted in something very true and emotional. By telling a universal story of a family growing older through the years and showcasing the bond between a father and a daughter, we hope to remove the stigma of this conversation.
The video also acts as brand awareness and associates Forest Lawn with creating a beautiful tribute for the people you love.
The video in its other versions is also running in broadcast, streaming ((OTT) and other digital platforms.

Credits

Forest Lawn, VP Brand Management / Creative Director
Vanessa Soto Chan
Xlantic, Owner / Director
Ryan Maples
Xlantic, Cinematographer
Dan Schmeltzer
More Gold Winners
Audio
2025
MUSE Advertising Awards - Ready, Test, Go. Podcast

Entrant Company

Applause

Category

Audio - Podcast

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - Hilton Careers:
Hilton Careers

Entrant Company

Hilton

Category

Integrated Marketing - HR / Benefits Campaign (NEW)

Country / Region

United States

Video
2025
MUSE Advertising Awards - Here A Life We Build (Life Enhanced)
National Housing Company (NHC)

Entrant Company

35MM Media Production

Category

Video - Government

Country / Region

Saudi Arabia

Branded Content
2025
MUSE Advertising Awards - Dr. myGuide Website
Geistlich Dental

Entrant Company

Quaint GmbH

Category

Branded Content - Microsite

Country / Region

Switzerland