MUSE Gold

2025

Active AI: Making AI Literacy Education Accessible

Entrant Company

Active AI

Category

Website - Web App

Client's Name

Active AI

Country / Region

United States

ActiveAI is an interactive, web-based tutoring system designed to empower the next generation of learners with AI literacy - the skill to effectively and ethically interact and In a world where artificial intelligence shapes our industries, economies, and daily lives, the need for accessible, engaging AI education has never been greater. Despite recognizing the importance of AI literacy, many K-12 teachers lack sufficient knowledge in this area, creating significant barriers to teach K12 education. ActiveAI responds to this need by transforming complex technical concepts into user-friendly, scenario-driven learning experiences that resonate with K–12 students, regardless of their prior knowledge or resources.

Unlike many K-12 AI education efforts that focus predominantly on teaching students to develop AI systems, ActiveAI is uniquely designed for “AI users.” It centers on understanding and interacting with AI tools rather than coding them. This user-centric approach, combined with active learning strategies, personalized immediate feedback , and intelligent hinting, sets ActiveAI apart from static, lecture-based resources. Students learn how AI models make predictions, understand the concept of randomness, and gain a foundational understanding of AI’s capabilities and limitations.

ActiveAI outperforms conventional “tell-and-practice” methods by providing an engaging, hands-on learning experience that requires no advanced technical expertise from teachers or students. Through rigorously controlled classroom studies, ActiveAI has demonstrated significant improvements in students’ understanding of AI concepts and their self-reported confidence. Since its launch in 2024, the platform has been adopted by eight partner schools and currently supports over 5,000 active learners. Developed by a team of designers and learning scientists from Carnegie Mellon University and National Tsing Hua University, ActiveAI’s work has led to five peer-reviewed publications in leading academic conferences.

By making K–12 AI literacy education widely accessible, ActiveAI is shaping a new generation of innovators, critical thinkers, and responsible digital citizens. Students gain the skills and confidence to critically and ethically engage with AI technologies, understanding both their transformative potential and inherent limitations.

Credits

Product Designer / Active AI
Claire Chen
Product Designer / Active AI
Meng-Hsin Wu
Product Designer / Active AI
Hsuan Nieu
Developer / Active AI
Donovan So
Developer / Active AI
Yu-Hsin Lin
Co-Founder / Active AI
Ying-Jui Tseng
Co-Founder / ActiveAI
Ruiwei Xiao
More Gold Winners
Video
2025
MUSE Advertising Awards - City of Ruins - The Retake

Entrant Company

Freelance

Category

Video - Animation

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - Huge Deal
Monster Pops

Entrant Company

Iluminere

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Video
2025
MUSE Advertising Awards - Riyadh winter is a story to live
Saudi Tourism Authority

Entrant Company

Daw Production house

Category

Video - Tourism

Country / Region

Saudi Arabia

Experiential & Immersive
2025
MUSE Advertising Awards - Gartner Maverick Spaceliner Activation - New Realities

Entrant Company

InVision Communications

Category

Experiential & Immersive - Virtual Reality

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy