MUSE Gold

2025

Bridge Builders – Mounir Biba: Breaking Barriers through

Entrant Company

CGTN Europe

Category

Social Media - Sports

Client's Name

Country / Region

United Kingdom

Bridge Builders – Mounir Biba is a powerful feature highlighting the life and mission of Mounir Biba, a French-Algerian breakdancer and cultural connector. Through his role as head coach of China’s breakdance team for the 2024 Paris Olympics, Mounir bridges his French and Algerian heritage with China’s growing interest in breakdance culture, using his art to connect people from different backgrounds.
The feature, part of the Bridge Builders series, celebrates Mounir’s efforts to create cross-cultural understanding through dance, following his journey as a dancer, mentor, and cultural ambassador. Shot with a focus on rhythm and movement, the documentary brings viewers into Mounir’s world, capturing his passion and dedication. His role as a coach and an artist unites French and Chinese youth, inspiring audiences to connect through shared passions.
A tribute to resilience and artistic connection, Bridge Builders – Mounir Biba resonates with viewers as a story of how one individual’s passion can bridge cultures and foster mutual respect.

Credits

Executive Producer
Chun Guo
Reporter/Producer
Qiwei Wang
Camera
Murray Job
Video Editor
Tom Laws-Brown
Supervising Producer
Yan Mei
More Gold Winners
Branded Content
2025
MUSE Advertising Awards - A Baby's Dream World

Entrant Company

Lihui Shan/Bling Shan

Category

Branded Content - Lifestyle

Country / Region

China

Marketing & Promotional
2025
MUSE Advertising Awards - Accelerate [Efficiency] Opportunity: Collector Cards

Entrant Company

Gravity Global

Category

Marketing & Promotional - Sustainability (NEW)

Country / Region

United Kingdom

Video
2025
MUSE Advertising Awards - One Step Away

Entrant Company

Savannah College of Art and Design

Category

Video - Documentary

Country / Region

United States

Advertising
2025
MUSE Advertising Awards - Crane: Always There
Crane Agency

Entrant Company

Atomicdust

Category

Advertising - Advertising Campaign

Country / Region

United States