MUSE Gold

2025

Holo HK

Entrant

AmbiWishes Information Technology Co., Ltd. & AmbiWishes Technology Inc.

Category

Experiential & Immersive - Virtual Reality

Client's Name

Country / Region

China

About The Entry

In the vibrant, ever-bustling metropolis of Hong Kong, the rhythm of life unfolds like a finely tuned machine, relentless in its pace. The inhabitants, caught in the relentless whirlwind of academic demands and high-pressure professional environments, often find themselves craving a tranquil sanctuary—a space to pause, reflect, and rejuvenate their weary spirits. In response to this pressing need for respite, Holo HK - Urban Oasis project was conceived, aiming to construct a futuristic utopia that seamlessly melds modern artistry with innovative spatial design, all intricately woven into the fabric of this dense urban landscape.
Utilizing extensive data analysis and advanced machine-learning methodologies, the project meticulously identified optimal locations for transformative interventions. Adopting an imaginative 'insert city' framework, it introduces a series of serene pressure-relieving spaces—like theaters, exhibition halls, and peaceful gardens—into the dynamic cityscape. These thoughtfully crafted areas serve as havens from the frenetic pace of daily life, fostering opportunities for residents to nurture their emotional well-being and achieve mental clarity. Picture immersive film screenings elevated by cutting-edge VR technology, transporting viewers into diverse realms crafted by talented artists, allowing them to explore rich cultural narratives and historical tapestries. In addition, community hubs enable individuals to swap goods or exchange knowledge through immersive virtual interactions, strengthening social bonds and fostering connections within the vibrant community.
The design aesthetic of Holo HK masterfully interweaves futuristic technology with an inviting sense of humanity. A harmonious blend of blue and purple hues forms its primary color palette, complemented by warm whites and soft neon accents, producing a visual experience that feels both modern and welcoming. Through thoughtful design choices, Holo HK has emerged as a serene oasis for the mind amidst the relentless pace of city life, offering an intelligent sanctuary where every city dweller can find solace and rejuvenation for their soul.

Credits

Yuzhou(Joe) Wu
Weichen Zhao
Baobao Tian
Wanxin Tang
Zilian(Joy) Li
More Gold Winners
Audio
2025
2025 MUSE Creative Awards Winner - Sound of Flight
GE Aerospace

Entrant

Gravity Global

Category

Audio - Production

Country / Region

United Kingdom

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Halloween Party NYX Professional Makeup
L’Oréal Deutschland GmbH

Entrant

Pure Perfection GmbH

Category

Experiential & Immersive - Games (NEW)

Country / Region

Germany

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - AUDI Q3 Global Reveal

Entrant

Pure Perfection GmbH

Category

Experiential & Immersive - Launch Event

Country / Region

Germany

Video
2025
2025 MUSE Creative Awards Winner - In Fact: How valuable are China's National Parks?

Entrant

CGTN Europe

Category

Video - Motion Graphics

Country / Region

United Kingdom