MUSE Platinum

2025

Accelerate [Sustainability] Opportunity

Entrant Company

Gravity Global

Category

Branded Content - B2B

Client's Name

Embraer Commercial Aviation

Country / Region

United Kingdom

As the mid-scale manufacturer in comparison to the category lead players – Boeing and Airbus – Embraer has been highly successful in carving out and dominating what is known as the regional airline segment. With its new product range, Embraer has had success in expanding its reach into larger international airlines, fulfilling a need for smaller aircraft.

This has led to a more direct competitive stance against the two large manufacturing brands, necessitating a shift and strengthening of brand positioning through differentiation.

Objectives

The task was to strategically establish, and bring to life, a clear and differentiating positioning for Embraer in the Commercial aviation market – addressing the airline industry – that sits within the ‘We live for the challenge’ ethos of their overarching ‘group’ brand.

Establishing ownable competitive territory against the main rivals – Boeing and Airbus

Identifying that key differentiator distinguishing Embraer and influencing purchase decisions in the long-term buying cycle (typically 3-8 years), which has relevance to all global markets.

Through the positioning, enable dynamic storytelling that adapts to a sector undergoing change.

Build a brand campaign platform that live for the long term and shift between themes to reflect the brand and remain relevant for comms activity right through the funnel, brand to demand.

More Platinum Winners
Event
2025
MUSE Advertising Awards - JJ Lin JJ20 World Tour
JFJ Productions

Entrant Company

B'IN LIVE CO.,LTD.

Category

Event - Concert

Country / Region

Taiwan

Experiential & Immersive
2025
MUSE Advertising Awards - Dell Technologies World 2024
Dell Technologies

Entrant Company

InVision Communications

Category

Experiential & Immersive - Corporate Event

Country / Region

United States

Social Media
2025
MUSE Advertising Awards - Gleem x Jenn

Entrant Company

HireInfluence

Category

Social Media - Brand Partnerships

Country / Region

United States

Audio
2025
MUSE Advertising Awards - Crucible Moments - Season 2

Entrant Company

Vox Media

Category

Audio - Podcast

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy