MUSE Platinum

2025

Accelerate [Sustainability] Opportunity

Entrant Company

Gravity Global

Category

Branded Content - Products & Services

Client's Name

Embraer Commercial Aviation

Country / Region

United Kingdom

As the mid-scale manufacturer in comparison to the category lead players – Boeing and Airbus – Embraer has been highly successful in carving out and dominating what is known as the regional airline segment. With its new product range, Embraer has had success in expanding its reach into larger international airlines, fulfilling a need for smaller aircraft.

This has led to a more direct competitive stance against the two large manufacturing brands, necessitating a shift and strengthening of brand positioning through differentiation.

Objectives

The task was to strategically establish, and bring to life, a clear and differentiating positioning for Embraer in the Commercial aviation market – addressing the airline industry – that sits within the ‘We live for the challenge’ ethos of their overarching ‘group’ brand.

Establishing ownable competitive territory against the main rivals – Boeing and Airbus

Identifying that key differentiator distinguishing Embraer and influencing purchase decisions in the long-term buying cycle (typically 3-8 years), which has relevance to all global markets.

Through the positioning, enable dynamic storytelling that adapts to a sector undergoing change.

Build a brand campaign platform that live for the long term and shift between themes to reflect the brand and remain relevant for comms activity right through the funnel, brand to demand.

More Platinum Winners
Experiential & Immersive
2025
MUSE Advertising Awards - BERNER Brand Launch Events
Berner Group Holding SE & Co. KG

Entrant Company

insglück Gesellschaft für Markeninszenierung mbH

Category

Experiential & Immersive - Launch Event

Country / Region

Germany

Experiential & Immersive
2025
MUSE Advertising Awards - Dell Technologies World 2024
Dell Technologies

Entrant Company

InVision Communications

Category

Experiential & Immersive - Business to Business (NEW)

Country / Region

United States

Social Media
2025
MUSE Advertising Awards - Gleem x Jenn

Entrant Company

HireInfluence

Category

Social Media - Celebrity & Influencer

Country / Region

United States

Video
2025
MUSE Advertising Awards - Golden Circle Zeroooooooo Sugar Cordial
Kraft Heinz - Golden Circle

Entrant Company

Eric Tom & Bruce

Category

Video - Food & Beverage

Country / Region

Australia

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy