MUSE Platinum

2025

Sound of Flight

Entrant Company

Gravity Global

Category

Advertising - Online Ad (Campaign)

Client's Name

GE Aerospace

Country / Region

United Kingdom

This industry-first, Sound of Flight campaign, brought three GE Aerospace engines to life in 360° spatial sound technology hosted on YouTube and Spotify, and amplified across social media to increase brand awareness and share of voice versus competitors.
There were three audio clips for the GEnx Jet Engine: acceleration, cruise, and deceleration, and one each for CFM Leap and Passport engines. All accompanied by equalizer audio visualizer videos.
The campaign targeted aviation fans and senior industry professionals in engineering, operations, business development, sales, managerial and C-Suite roles.
Sound of Flight:
• Impressions totalled 73,700,000
• Achieved 54,960,113 video plays
• High 60% view rate
• 1,691,316 full video plays
• 13,223,440 engagements
There was an exceptional performance across channels:
• LinkedIn view rates at 39%, over three times the average benchmark of 12%
• Instagram video Thruplay rate of 5% and click-thru rate (CTR) of 1%,compared to global average of
0.22 - 0.88% CTR
Strong content resonance and
effective campaign targeting resulted in 73,721,450 impressions and a cost per engagement (CPE) of $0.50 on a relatively small paid/boosting budget of $23.6K between February – November 2023 (10 months).
Innovation, exceptional results, integrated production, and stand-out nature of Sound of Flight all make this a worthy award winner.

More Platinum Winners
Social Media
2025
MUSE Advertising Awards - L’Oréal Professionnel Advocates Program

Entrant Company

Agency Guacamole

Category

Social Media - Fashion, Beauty & Luxury

Country / Region

United States

Video
2025
MUSE Advertising Awards - Make it Personal with Mint & Lily

Entrant Company

Lure Digital

Category

Video - TV Ad

Country / Region

United States

Video
2025
MUSE Advertising Awards - Try It With Google Feat. Leslie Jones

Entrant Company

NBCUniversal

Category

Video - Celebrity / Fan

Country / Region

United States

Social Media
2025
MUSE Advertising Awards - Baking Up Holiday Success: Crumbl's TikTok Influencer Strate

Entrant Company

Later

Category

Social Media - Celebrity & Influencer

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy