MUSE Gold

2025

Seacliff Resilience

Entrant Company

Miller Maxfield, Inc.

Category

Branded Content - Environmental & Sustainability

Client's Name

Friends of Santa Cruz State Parks

Country / Region

United States

The coastline is always changing – now possibly faster than ever. Seacliff State Beach, and areas all along our coastline, are increasingly impacted by climate-driven hazards such as large surf, flooding during storms, sea level rise and erosion of beaches and cliffs. Historic storms in early 2023 caused catastrophic damage to our coastal parks, with devastating impacts to core elements of Seacliff and New Brighton State Beaches and the visitor experience.​

Though the storms of 2023 and their immediate aftermath were painful, the recovery process provided an opportunity to be visionary and strategic about how to plan for environmental sustainability in the era of climate change and ensure public access. To help Friends of Santa Cruz State Parks facilitate this recovery project, Miller Maxfield, Inc. helped create a brand, website, video, and collateral to share with the community.

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