MUSE Gold

2025

Renault Duster Launch

Entrant Company

Illusionist Digital Art Studio

Category

Event - Ceremony

Client's Name

Country / Region

Turkey

This unique car launch offers an unforgettable experience with a 20,000-watt surround sound system and stunning visual effects set in a 1.3-hectare forest area. Strategically placed speakers integrate show music and realistic animal sounds, while 200 moving robotic lights and 10 heavy hazer machines create a mystical atmosphere. Performers bring the enchanting ambiance of the forest to life with their original choreographies, intensifying the dramatic impact of the show. The laser show, using RTI PIKO 33 & PIKO 38 lasers and 35-watt RGB OPSL German Laser Animation Sollinger products, is enhanced by 12 lasers placed throughout the forest. A Duster vehicle is showcased as a work of art inside a wooden house. Additionally, two dry ice machines create a visual effect of a river flowing under the bridge. Sound, visual, and lighting effects are perfectly synchronized, working in harmony with the performers' movements, delivering a seamless show that highlights the fusion of nature and technology, while showcasing Renault's vision for innovation.

Credits

Project Coordinator
Oya Erben
Executive production
Ozan Savaş
Producer
Ahmet Gürbüz
Art Director
Beren Gönen
Visual Designer / content
Ece Hendek
More Gold Winners
Branded Content
2025
MUSE Advertising Awards - Meet the Moment
McKesson Medical-Surgical

Entrant Company

Holden Ellis

Category

Branded Content - Healthcare & Pharma

Country / Region

United States

Video
2025
MUSE Advertising Awards - The Broken Heart
Novo Nordisk

Entrant Company

Novo Nordisk

Category

Video - Informational

Country / Region

Denmark

Video
2025
MUSE Advertising Awards - Holiday Train

Entrant Company

Spectrio

Category

Video - Animation

Country / Region

United States

Video
2025
MUSE Advertising Awards - A Conversation in Boyle Heights

Entrant Company

DCM KID

Category

Video - Interview

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy