MUSE Platinum

2025

Renault Duster Launch

Entrant Company

Illusionist Digital Art Studio

Category

Event - Corporate

Client's Name

Country / Region

Turkey

This unique car launch offers an unforgettable experience with a 20,000-watt surround sound system and stunning visual effects set in a 1.3-hectare forest area. Strategically placed speakers integrate show music and realistic animal sounds, while 200 moving robotic lights and 10 heavy hazer machines create a mystical atmosphere. Performers bring the enchanting ambiance of the forest to life with their original choreographies, intensifying the dramatic impact of the show. The laser show, using RTI PIKO 33 & PIKO 38 lasers and 35-watt RGB OPSL German Laser Animation Sollinger products, is enhanced by 12 lasers placed throughout the forest. A Duster vehicle is showcased as a work of art inside a wooden house. Additionally, two dry ice machines create a visual effect of a river flowing under the bridge. Sound, visual, and lighting effects are perfectly synchronized, working in harmony with the performers' movements, delivering a seamless show that highlights the fusion of nature and technology, while showcasing Renault's vision for innovation.

Credits

Project Coordinator
Oya Erben
Executive production
Ozan Savaş
Producer
Ahmet Gürbüz
Art Director
Beren Gönen
Visual Designer / content
Ece Hendek
More Platinum Winners
Outdoor Advertising
2025
2025 MUSE Creative Awards Winner - Gift Outside the Box
Mondelēz International

Entrant Company

Bulletproof

Category

Outdoor Advertising - Outdoor Campaign

Country / Region

United Kingdom

Video
2025
2025 MUSE Creative Awards Winner - Live Like There is a Tomorrow

Entrant Company

Anatomy: The Internal UCHealth Agency

Category

Video - TV Ad Campaign

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - Coach Prime – Live Like There is a Tomorrow

Entrant Company

Anatomy: The Internal UCHealth Agency

Category

Video - Health & Fitness

Country / Region

United States

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Coach: Self-Expression Through Gaming

Entrant Company

Coach

Category

Experiential & Immersive - Games (NEW)

Country / Region

United States