MUSE Platinum

2025

Live Like There is a Tomorrow

Entrant Company

Anatomy: The Internal UCHealth Agency

Category

Video - TV Ad Campaign

Client's Name

UCHealth

Country / Region

United States

Everyone knows the expression, "Live like there's no tomorrow." It usually refers to doing something out of character, reckless, or even dangerous. But for UCHealth's latest ad campaign, we wanted to convey a very different sentiment: one of hope, optimism, and perseverance. UCHealth patients live like there IS a tomorrow. And this campaign features four very different patients who do that every single day.

Credits

Executive Creative Director
Jeff Kosloski
Creative Director
Paul Manutes
Creative Director
Juan Cabrera
ACD/Copywriter
Kelly O'Reilly
ACD/Art Director
Kyle Siderius
Art Director
Brandon Genova
Art Director
Alex Polesovsky
Director of Production
Julia Berthet
Agency Producer
Kristen Del Calzo
Chief Marketing Officer
Manny Rodriguez
VP Marketing and Advertising
Brad Fixler
Sr Director of Marketing and Advertising
Kim Vecchio
Director
Britton Caillouette
Director
Alexandra Fuller
Director
Noah David Smith
Director
Anders Lindwall
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