MUSE Gold

2025

AES NY Show 2024

Entrant

MCI USA

Category

Event - Conference / Convention

Client's Name

Audio Engineering Society

Country / Region

United States

About The Entry

The branding for the AES NY Show 2024 embodies the innovative and forward-thinking direction of the Audio Engineering Society. The show, held annually in New York, serves as a premier gathering for audio professionals, educators, and students to explore cutting-edge technologies, industry trends, and educational opportunities. This year's theme builds upon the AES's legacy while emphasizing its commitment to advancing the future of audio engineering.
The visual identity for the 2024 show is aligned with the core AES brand, featuring bold typography, dynamic layouts, and vibrant color schemes that represent the energy and innovation of the audio community. The design emphasizes modernity and accessibility, reflecting AES's mission to remain at the forefront of the industry.
The branding was strategically implemented across multiple platforms, including:
Social Media Campaigns: Eye-catching graphics and animations tailored for platforms like Instagram, Twitter, and LinkedIn amplified engagement and promoted inclusivity within the audio community.
Signage and On-Site Materials: Striking designs created a cohesive experience for attendees, from large-scale banners and wayfinding signs to conference programs and stage backdrops.
Video Animations: Dynamic motion graphics highlighted key moments of the event, reinforcing the forward-moving vision of AES.
Accessibility and Inclusion: The branding incorporated design principles that ensured readability and usability for a diverse audience, underscoring AES's dedication to diversity, equity, and inclusion.
The 2024 branding successfully captured the essence of the AES NY Show as an intersection of tradition and progress, inspiring attendees to contribute to the future of audio engineering while celebrating its dynamic present.

Credits

AVP, Design Services
Kelsy McCarthy
Senior Graphic Designer
Stephanie Donnelly
Graphic Designer
Aubrey Dockery
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