MUSE Platinum

2025

Coach Prime – Live Like There is a Tomorrow

Entrant Company

Anatomy: The Internal UCHealth Agency

Category

Video - Health & Fitness

Client's Name

UCHealth

Country / Region

United States

After Deion “Coach Prime” Sanders became head coach of the Colorado Buffaloes, UCHealth helped him overcome serious mobility issues just to be able to run on the field in front of his players again. He shows us that in life, no matter what happens, you have to live like there IS a tomorrow.

MUSE Creative Awards Winner - Coach Prime – Live Like There is a Tomorrow 1

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Credits

Executive Creative Director

Jeff Kosloski

Creative Director

Paul Manutes

ACD/Art Director

Kyle Siderius

Director of Production

Julia Berthet

Producer

Kristen Del Calzo

Director/DP

Noah David Smith

Editor

JC Nuñez

Executive Producer / Gin & Burger

Dana Discordia

Chief Marketing Officer / UCHealth

Manny Rodriguez

VP Marketing and Advertising / UCHealth

Brad Fixler

Sr Director, Brand and Advertising / UCHealth

Kim Vecchio

Sr Director, Marketing Partnerships

Christina Hixson

Sponsorship Director

Bill Smith

Partnerships Strategist

Nicholas Scozzari

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