MUSE Platinum

2025

Coach Prime – Live Like There is a Tomorrow

Entrant Company

Anatomy: The Internal UCHealth Agency

Category

Video - Health & Fitness

Client's Name

UCHealth

Country / Region

United States

After Deion “Coach Prime” Sanders became head coach of the Colorado Buffaloes, UCHealth helped him overcome serious mobility issues just to be able to run on the field in front of his players again. He shows us that in life, no matter what happens, you have to live like there IS a tomorrow.

Credits

Executive Creative Director
Jeff Kosloski
Creative Director
Paul Manutes
ACD/Art Director
Kyle Siderius
Director of Production
Julia Berthet
Producer
Kristen Del Calzo
Director/DP
Noah David Smith
Editor
JC Nuñez
Executive Producer / Gin & Burger
Dana Discordia
Chief Marketing Officer / UCHealth
Manny Rodriguez
VP Marketing and Advertising / UCHealth
Brad Fixler
Sr Director, Brand and Advertising / UCHealth
Kim Vecchio
Sr Director, Marketing Partnerships
Christina Hixson
Sponsorship Director
Bill Smith
Partnerships Strategist
Nicholas Scozzari
More Platinum Winners
Video
2025
MUSE Advertising Awards - Race the sunset
Ministry of Sport

Entrant Company

Daw Production house

Category

Video - Sports

Country / Region

Saudi Arabia

Experiential & Immersive
2025
MUSE Advertising Awards - Renault Rafale
Renault Turkey

Entrant Company

Ogilvy 4129

Category

Experiential & Immersive - Launch Event

Country / Region

Turkey

Video
2025
MUSE Advertising Awards - Z-Racer
Zerto

Entrant Company

Synima

Category

Video - Social Video

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - Booking.com Traveller Review Awards 2025

Entrant Company

RD Content

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United Kingdom