WONDERFUL GOOSE Brand VI System

WONDERFUL GOOSE Brand VI System is inspired by traditional elements like water, tile, bridge, black brick, and bamboo craft of Jiangnan (south of the Yangtze River of China) water towns. This VI system combines classical aesthetics and modern visual systems based on a "framed view" design concept, embodying the charm of Jiangnan and preserving historical heritage.
WONDERFUL GOOSE Brand VI System is innovative for deeply integrating classical cultural elements. Goose crown red and cinnamon yellow are the brand's main tones, showcasing the energetic brand culture while conveying the brand's respect and love for traditional food ingredients. Water ink green and antique bronze are adopted as auxiliary tones to accentuate the brand's Jiangnan characteristics and add a sense of history.
WONDERFUL GOOSE Brand VI System features minimalist yet powerful logo and slogan designs through repetitive selection based on strict standards. These reflect the brand's pursuit of quality and respect for traditions. The elements such as "Intangible Cultural Heritage" and "100 Day+ Ecological Goose" in the primary and secondary icons highlight the brand's emphasis on the ingredients' source and production process.
WONDERFUL GOOSE Brand VI System is widely applied in the brand's store banners, product posters, outdoor billboards, and other marketing channels, enhancing the brand's consistency and recognition. This VI system presents a unique modern Jiangnan style whether applied in store interior decorations or product packaging.