MUSE Platinum

2025

Best Social Media Campaign

Entrant Company

Double Tap

Category

Outstanding Agency Awards - Best Social Media Campaign

Client's Name

Country / Region

Spain

Working with Fabrizio Romano, the biggest journalist in the football world, has shown us that content creation is unlimited. This was proven once again last August. Every football transfer window ends with a Deadline Day—a day when the action intensifies and the chaos of last-minute deals unfolds!

Double Tap, in collaboration with Red Bull and Heineken, brought together Fabrizio Romano and four-time F1 champion Max Verstappen to highlight the action at the iconic Monza Circuit. It was heating up in expectation of the Italian GP, and the pair captured the transfer buzz thrill and cheered to all the laps and last-minute deals.

The result? One of the most electrifying crossovers in sports, it quickly went viral, creating a moment that perfectly matched Heineken and Red Bull Racing’s vibe. The content racked up over 12 million views on Red Bull Racing’s Instagram and 2 million on Fabrizio’s X account. Overall, the content has over 14 million views and 940,000 likes and has excited both football and F1 fans.

The content's impressive aspect was its simplicity. With minimal set time and smart voiceovers, the hero piece stood out among all the content released on Deadline Day.

Together, we have set a new standard for how sports can unite and engage fans like never before.

More Platinum Winners
Video
2025
MUSE Advertising Awards - Accelerate [Efficiency] Opportunity: The Tech Eagle

Entrant Company

Gravity Global

Category

Video - Social Video

Country / Region

United Kingdom

Event
2025
MUSE Advertising Awards - Longines Global Championship Tour 2024 Riyadh

Entrant Company

Kvant Show Production

Category

Event - Sporting

Country / Region

Slovakia

Experiential & Immersive
2025
MUSE Advertising Awards - Dell Technologies World 2024
Dell Technologies

Entrant Company

InVision Communications

Category

Experiential & Immersive - Live Experiences

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - BFGoodrich Tough Goes Further

Entrant Company

Amp Agency

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy