Best Social Media Campaign

Working with Fabrizio Romano, the biggest journalist in the football world, has shown us that content creation is unlimited. This was proven once again last August. Every football transfer window ends with a Deadline Day—a day when the action intensifies and the chaos of last-minute deals unfolds!

Double Tap, in collaboration with Red Bull and Heineken, brought together Fabrizio Romano and four-time F1 champion Max Verstappen to highlight the action at the iconic Monza Circuit. It was heating up in expectation of the Italian GP, and the pair captured the transfer buzz thrill and cheered to all the laps and last-minute deals.

The result? One of the most electrifying crossovers in sports, it quickly went viral, creating a moment that perfectly matched Heineken and Red Bull Racing’s vibe. The content racked up over 12 million views on Red Bull Racing’s Instagram and 2 million on Fabrizio’s X account. Overall, the content has over 14 million views and 940,000 likes and has excited both football and F1 fans.

The content's impressive aspect was its simplicity. With minimal set time and smart voiceovers, the hero piece stood out among all the content released on Deadline Day.

Together, we have set a new standard for how sports can unite and engage fans like never before.