2025
Walkers Best Seat in the House
Entrant Company
Splendid Communications
Category
Outstanding Agency Awards - Best PR Campaign
Client's Name
Walkers
Country / Region
United Kingdom
Ahead of a summer of football, Walkers had a brand-new platform, ‘No Walkers, No Game’.
To bring the concept into the real world and make it resonate with real people, we made the whole nation feel it unthinkable to watch football without a bag of Walkers to hand last summer, by offering the chance to watch the sold-out UEFA Champions League Final from the comfort of your own sofa at Wembley Stadium – the seat of the action. But to win you had to be ready with a pack of Walkers to scan the logo during the other games.
Entrant Company
McCullough Creative
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States
Entrant Company
Beijing Jiahuaming Brand Planning Co., Ltd./Zhang Lijia/Teng Wenjuan
Category
Branded Content - Game / Application
Country / Region
China
Entrant Company
A4DH Branding Services
Category
Corporate Identity - Brand Identity
Country / Region
United Arab Emirates
Entrant Company
Copper Giants
Category
Branded Content - Influencer Marketing
Country / Region
United States