2025
Walkers Best Seat in the House
Entrant Company
Splendid Communications
Category
Outstanding Agency Awards - Best PR Campaign
Client's Name
Walkers
Country / Region
United Kingdom
Ahead of a summer of football, Walkers had a brand-new platform, ‘No Walkers, No Game’.
To bring the concept into the real world and make it resonate with real people, we made the whole nation feel it unthinkable to watch football without a bag of Walkers to hand last summer, by offering the chance to watch the sold-out UEFA Champions League Final from the comfort of your own sofa at Wembley Stadium – the seat of the action. But to win you had to be ready with a pack of Walkers to scan the logo during the other games.
Entrant Company
China Mobile (Suzhou) Software Technology Co.,Ltd
Category
Strategic Program - New Category
Country / Region
China
Entrant Company
NBCUniversal
Category
Branded Content - Retail
Country / Region
United States
Entrant Company
Agency Guacamole
Category
Experiential & Immersive - Diversity & Inclusion
Country / Region
United States
Entrant Company
Pure Perfection GmbH
Category
Experiential & Immersive - Community
Country / Region
Germany