2025

Walkers Best Seat in the House

Entrant

Splendid Communications

Category

Outstanding Agency Awards - Best PR Campaign

Client's Name

Walkers

Country / Region

United Kingdom

Ahead of a summer of football, Walkers had a brand-new platform, ‘No Walkers, No Game’.
To bring the concept into the real world and make it resonate with real people, we made the whole nation feel it unthinkable to watch football without a bag of Walkers to hand last summer, by offering the chance to watch the sold-out UEFA Champions League Final from the comfort of your own sofa at Wembley Stadium – the seat of the action. But to win you had to be ready with a pack of Walkers to scan the logo during the other games.