Always True Airlines Hangar

At Rolling Loud Miami 2024, the Always True Airlines Hangar was more than just an activation—it was a jet-setter’s sanctuary. The footprint in the ultra-exclusive artist compound welcomed guests into the unique world of Backwoods, embodying its evolution into a premier lifestyle brand. The activation became a standout attraction, leaving an indelible mark on the festival’s 10th-anniversary celebration.

The Always True Airlines Hangar was an exclusive haven for 600+ artists, media, and special guests at Rolling Loud Miami. Anchored in Backwoods’ positioning as an aspirational lifestyle brand, the hangar was where artistry and luxury converged. Uniformed Always True Airline attendants greeted guests as they entered the hangar. At the same time, a recreated luggage conveyor belt and airport security metal detector set the tone for the exclusive experience that awaited them. The lounge exuded sophistication, and the striking red Corvette on the ‘tarmac’ hinted at a life of luxury.

Inside, the plane’s cockpit gracefully extended from the wall while part of its sleek fuselage jutted out with effortless precision as though preparing for takeoff. This bold architectural marvel dominated the space, creating a striking visual centerpiece that anchored the aviation-inspired atmosphere. Within the plane, the smoky aroma of premium tobacco filled the cabin, and a master tobacconist guided guests through the art of cigars, embodying Backwoods’ commitment to quality and tradition.

From the airport ticker seamlessly cycling through updates to the expansive custom mural—a favorite backdrop for media outlets capturing festival highlights—every curated detail immersed guests in a world of unparalleled luxury. Curated, authentic Backwoods merchandise added a coveted touch, making the compound a celebration of premier experiences.

Throughout the three unforgettable days of the festival, Backwoods’ influence rippled far beyond the festival grounds. The content captured reached over 18 million users, driving more than 2.9 million social engagements. Both activations solidified Backwoods as a premier lifestyle brand and a cornerstone of the festival scene by seamlessly blending artistry, aspiration, and culture.