2025
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The MLA 2024 Annual Meeting Program is a thoughtfully designed resource that provides attendees with a seamless guide to sessions, speakers, and events while reflecting the unique character of Portland, Oregon—the host city. The Medical Library Association (MLA), a leading organization in the field of health information and librarianship, brings together professionals from across the industry to share knowledge, foster innovation, and build community.
Branded to capture the essence of Portland, the program incorporates a nature-inspired color palette, organic textures, and imagery that reflects the city’s renowned landscapes, bridges, and vibrant culture. These elements create a strong sense of place, immersing attendees in an experience that feels distinctly connected to the host city.
The program design balances clarity and visual appeal, with a structured layout that ensures easy navigation while maintaining a refined and professional look. The typography, iconography, and layout align with MLA’s established conference identity, ensuring consistency across event materials. Strategic use of white space, bold headers, and color-coded sections enhance readability, making it effortless for attendees to find key information.
This program is not just a schedule; it is a visually engaging and functional guide that enhances the attendee experience while celebrating the dynamic energy of Portland. Through thoughtful design, it serves as an extension of MLA’s brand, reinforcing its reputation for excellence in event organization and professional development.
Credits
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Splendid Communications
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Outstanding Agency Awards - Best PR Campaign
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United Kingdom
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Swinburne Living Lab
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Video - Animation
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Australia
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Origin Integrated Market Co.,Ltd
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Event - Festival / Carnival
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Taiwan
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Merak Media Production
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Advertising - Online Ad (Single)
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Saudi Arabia