MUSE Gold

2025

Google Data GIF Maker

Entrant Company

Toaster

Category

Website - Best User Experience

Client's Name

Google

Country / Region

United States

Google News Lab approached Toaster requesting a simple way for journalists, bloggers and businesses to create engaging animated data comparisons to enhance their storytelling.

After much research and experimentation, we created Data GIF Maker – a user-friendly, responsive, and accessible web experience for quickly creating customizable animated data visualizations from a series of flexible templates.

Using Google’s Material 3 design system, we landed on a modular dashboard approach that allowed users to preview animations live while inputting variables, selecting themes, and adjusting colors to best display their data.

Credits

Exec. Creative Director, Toaster
James Philipps
Designer, Toaster
Janga Militello
Sr. Copywriter, Toaster
Katiana Mashikian
Director of Production, Toaster
Lauren O'Halloran
Lead Developer
Oliver Dooley
Tech Director, Toaster
Dave Plunkett
Sr. Digital Project Manager, Toaster
Jade Santos
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