97th Annual National FFA Convention + Expo

Pence Media Group (PMG) proudly supported the 97th National FFA Convention + Expo, one of Indianapolis' largest annual conventions with 72,900+ attendees. Focused on growing the next generation of agricultural leaders, the convention offers members opportunities to explore career pathways and engage nationwide.

PMG managed the newsroom, interns, production studio, social media, influencers, public relations, and crisis communications. Collaborating closely with the FFA team, PMG crafted and executed a comprehensive strategy for content, events, and PR, driving nationwide visibility during the organization’s largest annual event.

For the second year, PMG produced the FFA Live! Inside Convention Show, hosted by our own Nicole Pence Becker. With 7 in-studio interviews and 11 student reporters capturing 64 news stories, the four 1-hour shows recapped each convention day, engaging the 1 million+ FFA members, advisors, families, and supporters through dynamic storytelling and convention highlights.

PMG’s social media and influencer management efforts produced impressive outcomes, combining on-site content creation for National FFA’s channels with strategic collaborations with two influencers. This resulted in over 50 unique pieces of content, more than 7.6 million views, heightened engagement, and a substantial boost in the FFA brand’s visibility across various platforms.

In public relations, we crafted over 60 targeted media lists, authored 50 press releases, and executed 10,214 personalized pitches. Our efforts resulted in more than 2,600 articles and media clips, achieving an AVE of over $91.5 million and a potential audience reach of 9.79 billion.

PMG was incredibly proud to have helped the National FFA execute this event and we were honored to receive this testimonial from National FFA President + CMO, Molly Ball:

“PMG’s exceptional work for the National FFA exceeded all expectations. Their strategic and thoughtful approach to marketing, public relations, crisis communications, and brand management showcased unparalleled dedication to the mission of our organization. They seamlessly navigated large projects such as FFA LIVE! without hesitation, elevating our organization’s visibility. PMG’s impact on National FFA’s success at telling the story is undeniable, making them an invaluable partner in our mission delivery.”

#ConsiderItDone with PMG!