MUSE Gold

2025

Daai Zaak Branding

Entrant

Miramar Group

Category

Corporate Identity - Brand Identity

Client's Name

Miramar Group

Country / Region

Hong Kong SAR

“Daai Zaak” is Miramar Group’s new restaurant specializing in traditional Chinese cuisine. It offers a curated exploration of Chinese culinary traditions, blending timeless techniques with modern sensibilities. From Sichuan-inspired spicy chicken to Fujian-style abalone soup, each dish reflects a commitment to authenticity, showcasing the essence of regional flavors while embracing innovative interpretations.

At the heart of Daai Zaak’s identity is the concept of “HOME”. Pronounced directly from Cantonese, Daai Zaak means “The Mansion” in Chinese, a place where comfort and peace can be found.

The interior features a harmonious blend of earth tones and red, creating a warm and inviting atmosphere reminiscent of a traditional Chinese mansion, with red accents serving as focal points. The hanging calligraphy paintings reflect core aspirations cherished by the Chinese people, such as “full bellies, happy hearts”, “abundant happiness”, and “goodness”, offering diners a sense of warmth and comfort.

The menu features carefully selected premium ingredients that reflect the brand’s character, using cooking techniques that capture the rich essence of Chinese culinary culture. Each dish showcases authentic flavors and craftsmanship passed down through generations.

Dining at Daai Zaak — whether for a romantic dinner, a family meal, or a gathering with friends — offers a cozy atmosphere and exceptional dishes that make guests feel right at home.

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