2025
Entrant Company
Category
Client's Name
Country / Region
Overview of the tea packaging design for "White Tea Treasure": The tea packaging of "White Tea Treasure" adopts a double-door box form, presenting a unique elegance and luxury, being both introverted and rich in connotation. It also conveys the brand's cultural depth and taste. This reflects the brand's commitment to tradition while also daring to innovate.
Color scheme: With a blue exterior and a golden interior, it not only showcases the brand's uniqueness and cultural heritage but also enhances the overall value of the product. This design not only attracts people's attention but also allows consumers to experience the unique blend of tradition and modernity, beauty and preciousness while savoring the aroma of the tea. The golden lining not only enhances the overall visual effect but also brings a sense of surprise when opening the package, as if discovering a treasure, making people look forward to the intimate contact with the tea.
Illustration design: On the left side of the screen, there is an ancestor dressed in ancient clothing, followed by a flying magpie. The magpie symbolizes good luck and fortune, representing the ancestor's journey in pursuit of a better future. In the center of the screen, the ancestor holds "White Tea Treasure" and leads his descendants. The expression of the descendants is full of awe and curiosity, expressing respect for the wisdom of our ancestors. Scenes of descendants diligently brewing tea are interspersed. The tea gardens and mountains in the background complement each other, conveying the integration of nature and modernity, symbolizing the brand's inheritance and innovation.
Conclusion: The packaging design of White Tea Treasure not only showcases the inheritance and development of tea culture but also conveys the brand's philosophy and story through vivid images. Each scene is like a scroll, taking the viewer into a world of a tea town full of history and culture, experiencing the unique charm and profound cultural heritage of white tea.
Credits
Entrant Company
Gravity Global
Category
Branded Content - Products & Services
Country / Region
United Kingdom
Entrant Company
Yunlin County Government
Category
Event - Cultural
Country / Region
Taiwan
Entrant Company
FCB Health London, An IPG Health Company
Category
Experiential & Immersive - Environmental & Sustainability (NEW)
Country / Region
United Kingdom
Entrant Company
Nanjing Bad Student Media
Category
Video - Film / Movie
Country / Region
China