2025
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Client's Name
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Going head-to-head against Duracell in this national broadcast commercial, "Imagine Your Life with Rayovac" guides viewers to discover how to live life to the fullest—without breaking their budget. Lure acted as both agency and production company, working closely with Rayovac's seasoned marketing team to create this 2024/2025 campaign that challenges competition and introduces revamped brand packaging in the United States, Latin America and Brazil.
Credits
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Splendid Communications
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Outstanding Agency Awards - Best PR Campaign
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United Kingdom
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NBCUniversal
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Branded Content - Partnership (NEW)
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United States
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The LOOMIS Agency
Category
Video - TV Ad Campaign
Country / Region
United States
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Daw Production house
Category
Video - Nature / Wildlife
Country / Region
Saudi Arabia