2025
Imagine Your Life with Rayovac
Entrant Company
Lure Digital
Category
Video - TV Ad
Client's Name
Rayovac (Energizer Holdings, LLC)
Country / Region
United States
Going head-to-head against Duracell in this national broadcast commercial, "Imagine Your Life with Rayovac" guides viewers to discover how to live life to the fullest—without breaking their budget. Lure acted as both agency and production company, working closely with Rayovac's seasoned marketing team to create this 2024/2025 campaign that challenges competition and introduces revamped brand packaging in the United States, Latin America and Brazil.
Credits
Entrant Company
AARP
Category
Social Media - New Category
Country / Region
United States
Entrant Company
Shanghai Jingdao Art & Design Co., Ltd
Category
Video - Short Film
Country / Region
China
Entrant Company
The Lab @ Primo Brands
Category
Social Media - Food & Beverage
Country / Region
United States
Entrant Company
Indigo Concept
Category
Social Media - Financial Services
Country / Region
Hong Kong SAR