2025
Imagine Your Life with Rayovac
Entrant
Lure Digital
Category
Video - TV Ad
Client's Name
Rayovac (Energizer Holdings, LLC)
Country / Region
United States
Going head-to-head against Duracell in this national broadcast commercial, "Imagine Your Life with Rayovac" guides viewers to discover how to live life to the fullest—without breaking their budget. Lure acted as both agency and production company, working closely with Rayovac's seasoned marketing team to create this 2024/2025 campaign that challenges competition and introduces revamped brand packaging in the United States, Latin America and Brazil.
Credits
Entrant
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Corporate Event
Country / Region
Germany
Entrant
Pure Perfection GmbH
Category
Event - B2C
Country / Region
Germany
Entrant
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Germany
Entrant
Next-DC
Category
Website - Sustainability & Environment
Country / Region
Bulgaria