2025
Imagine Your Life with Rayovac
Entrant
Lure Digital
Category
Video - TV Ad
Client's Name
Rayovac (Energizer Holdings, LLC)
Country / Region
United States
Gallery
About The Entry
Going head-to-head against Duracell in this national broadcast commercial, "Imagine Your Life with Rayovac" guides viewers to discover how to live life to the fullest—without breaking their budget. Lure acted as both agency and production company, working closely with Rayovac's seasoned marketing team to create this 2024/2025 campaign that challenges competition and introduces revamped brand packaging in the United States, Latin America and Brazil.
Featured Media
Credits
Entrant
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United States
Entrant
Product Madness
Category
Branded Content - Game / Application
Country / Region
United Kingdom
Entrant
Saudi Konoz Initiative
Category
Video - Cinematography
Country / Region
Saudi Arabia
Entrant
Definition Films
Category
Video - Fund Raiser
Country / Region
United States