2025
Imagine Your Life with Rayovac
Entrant Company
Lure Digital
Category
Video - TV Ad
Client's Name
Rayovac (Energizer Holdings, LLC)
Country / Region
United States
Going head-to-head against Duracell in this national broadcast commercial, "Imagine Your Life with Rayovac" guides viewers to discover how to live life to the fullest—without breaking their budget. Lure acted as both agency and production company, working closely with Rayovac's seasoned marketing team to create this 2024/2025 campaign that challenges competition and introduces revamped brand packaging in the United States, Latin America and Brazil.
Credits
Entrant Company
Splendid Communications
Category
Outstanding Agency Awards - Best PR Campaign
Country / Region
United Kingdom
Entrant Company
NBCUniversal
Category
Branded Content - Partnership (NEW)
Country / Region
United States
Entrant Company
The LOOMIS Agency
Category
Video - TV Ad Campaign
Country / Region
United States
Entrant Company
Daw Production house
Category
Video - Nature / Wildlife
Country / Region
Saudi Arabia