2025
Imagine Your Life with Rayovac
Entrant Company
Lure Digital
Category
Video - TV Ad
Client's Name
Rayovac (Energizer Holdings, LLC)
Country / Region
United States
Going head-to-head against Duracell in this national broadcast commercial, "Imagine Your Life with Rayovac" guides viewers to discover how to live life to the fullest—without breaking their budget. Lure acted as both agency and production company, working closely with Rayovac's seasoned marketing team to create this 2024/2025 campaign that challenges competition and introduces revamped brand packaging in the United States, Latin America and Brazil.
Credits
Entrant Company
Explore
Category
Video - TV Ad
Country / Region
United States
Entrant Company
Porter Novelli
Category
Audio - Original Music
Country / Region
United States
Entrant Company
ADMERASIA
Category
Branded Content - Entertainment
Country / Region
United States
Entrant Company
ANTA(CHINA) Co.,LTD
Category
Video - Art & Design
Country / Region
China