2025
Imagine Your Life with Rayovac
Entrant Company
Lure Digital
Category
Video - TV Ad
Client's Name
Rayovac (Energizer Holdings, LLC)
Country / Region
United States
Going head-to-head against Duracell in this national broadcast commercial, "Imagine Your Life with Rayovac" guides viewers to discover how to live life to the fullest—without breaking their budget. Lure acted as both agency and production company, working closely with Rayovac's seasoned marketing team to create this 2024/2025 campaign that challenges competition and introduces revamped brand packaging in the United States, Latin America and Brazil.
Credits
Entrant Company
Action Media Production
Category
Video - Industrial
Country / Region
United Arab Emirates
Entrant Company
Double Tap
Category
Outstanding Agency Awards - Best Social Media Campaign
Country / Region
Spain
Entrant Company
THESE GUYS
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Germany
Entrant Company
KSV
Category
Advertising - Advertising Campaign
Country / Region
United States