MUSE Platinum

2025

Imagine Your Life with Rayovac

Entrant Company

Lure Digital

Category

Video - TV Ad

Client's Name

Rayovac (Energizer Holdings, LLC)

Country / Region

United States

Going head-to-head against Duracell in this national broadcast commercial, "Imagine Your Life with Rayovac" guides viewers to discover how to live life to the fullest—without breaking their budget. Lure acted as both agency and production company, working closely with Rayovac's seasoned marketing team to create this 2024/2025 campaign that challenges competition and introduces revamped brand packaging in the United States, Latin America and Brazil.

Credits

Director, writer
Bria Little
Executive Producer
Ky Schultz
Producer
Jameson Connors
Cinematographer
Chris Kas
VFX
Jonathan Blanton
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