2025
Conquer Every Drive with Hoosier's TrackAttack Pro
Entrant Company
Lure Digital
Category
Video - Automotive
Client's Name
Hoosier Racing Tires
Country / Region
United States
We joined the Hoosier Racing Tires team to create a launch video for their first street-to-track tire: the TrackAttack Pro. Meant for tackling the daily grind or conquering the track, this ultra-high performance tire delivers through every twist and turn that life throws you. With an ultra-fast timeline, creative production and collaboration were key elements to making this project a success. Launched ahead of the industry show SEMA, Hoosier built brand excitement, announced their newest product and introduced a new look & feel that redefines their brand identity.
Credits
Entrant Company
Keen
Category
Corporate Identity - Promotions
Country / Region
Malta
Entrant Company
Splendid Communications
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United Kingdom
Entrant Company
The LOOMIS Agency
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
KSV
Category
Outstanding Agency Awards - Best Business Campaign
Country / Region
United States