2025

Conquer Every Drive with Hoosier's TrackAttack Pro

Entrant

Lure Digital

Category

Video - Automotive

Client's Name

Hoosier Racing Tires

Country / Region

United States

We joined the Hoosier Racing Tires team to create a launch video for their first street-to-track tire: the TrackAttack Pro. Meant for tackling the daily grind or conquering the track, this ultra-high performance tire delivers through every twist and turn that life throws you. With an ultra-fast timeline, creative production and collaboration were key elements to making this project a success. Launched ahead of the industry show SEMA, Hoosier built brand excitement, announced their newest product and introduced a new look & feel that redefines their brand identity.