One Horizon: Loudmouths for GoGo squeeZ

For years, GoGo squeeZ has been a staple for parents and little kids. However, tweens growing up in an era of unfiltered digital content and high parental expectations are often drawn to wild, spontaneous, and irreverent entertainment. Loudmouths taps into that natural inclination for fun, bringing GoGo squeeZ’s brand characters to life in a way that mirrors tweens’ uninhibited energy and aiming to engage the hard-to-reach tween audience by embracing their unique content consumption habits.

In this campaign, GoGo squeeZ® decided to burst out its wild side, aiming to disrupt the snack category with a bold, tween-centric approach. Through "Loudmouths", we helped GoGo squeeZ to step outside its traditional audience of young children and their parents to connect with tweens in a way that feels authentic, relevant, and — most importantly — fun.

Instead of traditional advertising, GoGo squeeZ is bringing four of its iconic brand characters — Asher, Rosa, Bennie, and Bessie — to life in ways that feel native to tweens’ world. These characters don’t hard-sell the product or push its “made from 100% real fruit” claims. Instead, they inject high-energy, joyful wildness into tween culture through YouTube and TikTok creator partnerships and gaming integrations. With Loudmouths, GoGo squeeZ isn’t just speaking to tweens—it’s speaking their language, embracing their world, and proving that natural fun never gets old.