CELESTIAL PHENOMENON

The eclipse was a once-in-a-lifetime event that we knew we had to take advantage of. Medium Giant partnered with The Dallas Morning News rallying cross-functional teams and creating a visually stunning, multi-platform experience that captivated audiences. Partnering with Downtown Dallas Inc., the initiative utilized the brand’s expansive reach and established events to enhance visibility, drive traffic to DallasNews.com, and draw attendees to a memorable watch party. Exclusive eclipse-themed content and innovative creative execution set the brand apart in a competitive market, engaging audiences with a unique and impactful experience. This collaborative effort showcased teamwork and reinforced the brand’s leadership in premium event-driven storytelling.