Riyadh Season - Sonic Package

Riyadh Season is a several-month-long celebration of culture, arts, sports, and entertainment in Saudi Arabia attracting tens of millions of visitors annually. SAM was chosen from a list of leading agencies to create a memorable sonic identity and supporting theme for the event, with only a matter of weeks to deliver the completed music package.

Music for Riyadh Season had to feel youthful, modern and upbeat, while representing the festival's pillars of culture, celebration, innovation, excitement, joy, and wonder. SAM started by exploring the desired energy and emotion, producing a chord pattern that brings out the wonder and excitement of the event. We then gave the theme a pop-orchestral feel highlighted with authentic Saudi instrumentation.

The GEA — creators of Riyadh Season — were extremely pleased with the result and quick turnaround. The music has been used exclusively throughout promotions, broadcasts, and content for Riyadh Season.