MUSE Gold

2025

Surrounded! The Alamo Augmented Experience

Entrant Company

Stephen Arnold Music (SAM)

Category

Experiential & Immersive - Augmented Reality

Client's Name

Histovery / The Alamo

Country / Region

United States

Histovery, a leading developer of augmented reality (AR) experiences for global attractions, was asked to create an AR experience for The Alamo and reached out to SAM to provide custom music and sound. Given its Texas roots, SAM couldn't have been more proud to take on the project.

"Surrounded!" enables Alamo visitors to time travel at the touch of a tablet, or HistoPad, which they carry throughout their Alamo tour. Holding the HistoPad up to hotspots provides historical 360-degree views of your exact location, including animations, informative descriptions, and interactive segments.

SAM developed hundreds of custom sound effects and music files to immerse visitors in the experience, all meticulously crafted for historical accuracy, including the use of AI to recreate dialog from the extinct Coahuilteco language. Visitors big and small have been dazzled by the experience which continues to draw a crowd for The Alamo's latest exhibit.

Credits

President, Creative & Marketing / SAM
Chad Cook
President, Music Services / SAM
Whitney Arnold
Production Director & Lead Sound Designer / SAM
Jesus Garcia
Chief Engineer / SAM
Paul West
Director, Brand Strategy / SAM
Russell Boiarsky
Lead Composer / SAM
Mack Price
Senior Associate Producer & Cofounder / Histovery
Edouard Lussan
Production Manager / Histovery
Alix Paget
Managing Director & COO / Histovery
Asia Laird
Founder & CEO / Histovery
Bruno de Sa Moreira
Director of Development / Histovery
Raphael Marchou
More Gold Winners
Video
2025
MUSE Advertising Awards - Space Capsule Cockpit

Entrant Company

Yuko Hwang

Category

Video - Animation

Country / Region

United States

Event
2025
MUSE Advertising Awards - Choice Hotels 68th Annual Convention 

Entrant Company

Media Loft

Category

Event - Conference / Convention

Country / Region

United States

Outstanding Agency
2025
MUSE Advertising Awards - Walkers Best Seat in the House

Entrant Company

Splendid Communications

Category

Outstanding Agency Awards - Best PR Campaign

Country / Region

United Kingdom

Video
2025
MUSE Advertising Awards - Citadel Securities Town Hall 2024

Entrant Company

Mofilm

Category

Video - Self-Promotion

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy