Maisie Eatery Illustrations

Situated in a historical museum, Maisie Eatery is a daytime eatery that is much more than it seems. With a daily changing menu of surprising and inventive combinations like carrot cake croissants, grapefruit and arugula salads, coffee cake tiramisu, fried halloumi and sriracha wraps, there is no shortage of awe.
As a daytime establishment set to attract foodies looking for a new and exciting adventure, the brand has a charming whimsy with a cheeky flair.
Inspired by the personal past of the Executive Chef and the unorthodox combinations in the menu, the Maisie brand draws on a number of things that are beloved now. Maisie Eatery’s brand really comes to life through its illustrations, changing seasonally with hidden elements to explore.
Maisie fed fairy cakes to her granddaughter as a token of care and appreciation, pouring her love into her cooking, inspiring the fairies that have become the mischievous mascots for the brand. A playful approach encourages customers to “Go a little Maisie” and grab that extra cake or cocktail.
Throughout the various illustrations, our Midsummer Night’s Dream-like fairies engage in indulgent and naughty activities — jumping, twirling, drinking, playing and dancing, reminding us that life is short and to allow ourselves small delicious pleasures. Throughout the year, you can find our cheeky fairies celebrating in wicked little ways, wearing cowboy hats to celebrate Stampede, swinging across candy cane stripper poles during the holidays or having a spooky seance during Halloween. The illustrations were key to bringing the brand to life in the mind of our client as well as their customers, living on the packaging, website, social media and even in the restaurant.