2025
Entrant Company
Category
Client's Name
Country / Region
The opening ceremony of the Qatar-UAE Super Cup in football featured a 9-minute show with laser graphics, mapping, beam effects and fireworks. All lasers were the main element of the whole event. The main task was to show the possibilities of laser technology as the main element of the entire show. The event was in cooperation with Qvision Productions at Al Thumama Stadium in Qatar.
The main idea and task were to portray the friendship between 2 countries (Qatar and the UAE), and an effort to point out the similarities and differences in their culture (fishing, pearl collection, falconry, hospitality, cities...). Same but different.
At this event, we used a total of 33 pcs of lasers:
15 pcs of lasers were used only for laser graphics on the playground surface because there were very complex graphics animations.
The actual production of the graphic materials took 2 weeks, and another week was spent programming and adapting it on-site. A graphic designer and a laser operator participated in the preparation, production and programming of the content.
Another 17 lasers were used for the beam show. They were placed around the entire perimeter of the stadium, i.e. on all 4 sides, to cover 360 degrees.
Finally, we used 2 sky lasers Architect, each with a power of up to 400W and with rotating platforms as a novelty. The goal was to attract attention to the event from afar.
It was allowed to walk and carry equipment only on designated paths, not across the grass (strictly prohibited).
Difficulty of installation - mapping lasers had to be at the highest points of the stadium where it was necessary to create hanging points using extra trusses specially made for this purpose.
We controlled the entire show, and pyro effects and external lights were also incorporated into it.
From previous events at football stadiums, we already had experience in how to approach a show of this scale and what to expect.
Entrant Company
Gravity Global
Category
Advertising - Use of XR & Emerging Technology (NEW)
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Video - Animation
Country / Region
United Kingdom
Entrant Company
Daw Production house
Category
Video - Music Video
Country / Region
Saudi Arabia
Entrant Company
Ogilvy
Category
Outdoor Advertising - Outdoor Campaign
Country / Region
Hong Kong SAR