Future Home

Most older adults want to remain in their homes as they age, but they don’t think about renovations and changes that will help them stay there safely. AARP’s "Future Home" campaign shared information and free resources to help consumers modify their living spaces and age in place.

The campaign promoted the AARP HomeFit® Guide – which could be downloaded or mailed – along with in-person and virtual workshops providing practical, expert-led solutions. Through targeted social media and digital advertising, traditional media, email outreach, and TV/video ads, AARP sought to reach people at key decision-making moments

The campaign drove 1.5 million visits to the campaign landing page, resulting in 14,000 downloads of the HomeFit Guide. More than 32,000 people attended virtual and in-person workshops, learning firsthand how small, manageable changes could help them stay in their homes longer. By providing trusted, practical solutions before people felt pressured to make changes, AARP positioned itself as a go-to resource, helping individuals and families take control of their future.