Gartner Maverick Spaceliner Activation - New Realities

The Gartner Maverick Spaceliner Activation set a new standard for AR/VR event experiences, leveraging Apple Vision Pro to bring Gartner’s predictive research to life in an immersive, interactive journey. Attendees stepped into a fully realized 2045 spaceport, guided by a cast of Maverick Spaceliner crew members, before boarding a luxury spacecraft for a simulated flight to the moon.

Through decision-driven storytelling and Mixed Reality, participants engaged in AI-powered challenges, from assisting with AI-restricted homework to solving workplace crises in a fully immersive 360-degree simulation. The experience blended cutting-edge technology, high-fidelity visuals, and cinematic storytelling, offering a seamless mix of physical and digital engagement.

With 686 participants, 647 qualified leads (+763% YoY), and attendees collectively logging over 8,000 clicks during simulations, this activation not only exceeded expectations but also redefined the future of experiential marketing.