BD Horizon RealBlue™ and RealYellow™ Reagents

Audacity Health worked with BD to deliver a multi-stage campaign for the product launch of their new family of spectrally optimized BD Horizon RealYellow™ and RealBlue™ Reagents—vivid chemical dyes that unlock new opportunities for complex flow cytometry experiments.
The BD Horizon RealYellow™ Reagents campaign was launched first, with bold, eye-catching creative that invited researchers to “Make their Mark” with the new research possibilities unlocked by these reagents. We followed up with the “Breakthrough with Blue” campaign extension for BD Horizon RealBlue™ Reagents, a variation that maintained the bold feel while still managing to feel exciting and fresh.
We leveraged these attention-grabbing visuals throughout a variety of mediums, including banner ads, B2B sales materials, and animated explainer videos.