MUSE Platinum

2025

Pepsi Actually

Entrant Company

NBCUniversal

Category

Video - Comedy

Client's Name

PepsiCo

Country / Region

United States

Leading up to the holiday season in 2024, Pepsi came to NBCUniversal in the hopes of delivering a seasonal surprise to their fans and to show audiences how Pepsi actually makes food taste better; making it essential for any holiday party.

To bring this messaging to life, we leveraged an iconic pair of NBCU talent to recreate an equally iconic holiday scene from the fan-favorite film Love Actually. Enter Seth Meyers and beloved cue card handler Wally Feresten who has previously worked with Meyers on Saturday Night Live and who currently works with him on Late Night with Seth Meyers where he occasionally makes surprise on-screen cameos.

To round out the cast of this holiday parody, we brought in Thomas Brodie-Sangster from the original cast of Love Actually. Together, the trio share their love of Pepsi and in keeping with the themes of the film, show audiences that Pepsi and pizza make a perfect pair. As the commercial concludes, "Pizza Deserves Pepsi."

This piece of creative ran across NBCU’s holiday programming both on linear and digitally on Peacock. It was also shared across Instagram and TikTok using NBCU’s owned and operated social handles as well as in a collaboration post with Seth Meyers himself.

The result was over 63 million impressions across all platforms with 37 percent and 40 percent video view rates on TikTok and Instagram respectively.

By pairing iconic talent with an iconic film, we were able to create a high-impact piece of custom content that resonated with fans and proved that pizza actually tastes better with Pepsi.

Credits

Global Chief Marketing Officer, NBCUniversal
Josh Feldman
Head of Creative, NBCUniversal
Steven Rummer
VP, Project Management, NBCUniversal
Andrew Gottlieb
VP, Creative, NBCUniversal
Ryan Cunningham
VP, Talent, NBCUniversal
Matthew Finkelstein
VP, Creative Strategy, NBCUniversal
Kelli Callanan
VP, Marketing, NBCUniversal
Brian Maher
Sr. Creative Director, NBCUniversal
Abby Marsh
Executive Producer, NBCUniversal
Lance Billington
Sr. Project Director, NBCUniversal
Tory Toso
Sr. Executive Producer, Post, NBCUniversal
Adam Ball
Director, Talent, NBCUniversal
Daion Morton
Sr. Creative Writer, NBCUniversal
Nicholas Pessarra
Visual Effects Supervisor, NBCUniversal
Neil Benjamin
Sr. Producer, NBCUniversal
Rose Balzano
Manager, Talent, NBCUniversal
Katherine Shoemaker
Coordinator, Talent, NBCUniversal
Anna Doherty
Director, Marketing, NBCUniversal
Danielle Guagliardo
Sr. Director, Marketing, NBCUniversal
Jessica Vitti
VP, Ad Sales Agency Partnerships, NBCUniversal
Kristin Hansell
VP, Ad Sales Client Team, NBCUniversal
Carrie Landler
Account Director Ad Sales Agency Partnerships, NBCUniversal
Kathleen Rizzo
Sr. Director, Development, NBCUniversal
Nicole Cohen
Head of Brand Marketing, Sr. Director, Pepsi
Jenny Danzi
Marketing Director, Brand Management, Pepsi
Kim Pepe
Marketing Assoc. Manager, Pepsi
Sofia Crnkovich
Sr. Director, Media Strategy & Investment, Pepsi
Caitlin Winsor
Brand Engagement Director, Pepsi
Stephanie Burgess
Sr. Brand Engagement Manager, Pepsi
Emily Tobias
Brand Engagement Assoc. Manager, Pepsi
Emily Schwartz
Managing Director, Head of Video Investment, OMD
Suzanne Irving
Managing Director, OMD
Joey-Lyn Adessa
Executive Director, Content, OMD
Anna Castro
Sr. Director, Content, OMD
Anslem Samuel Rocque
Sr. Director, Video Investment, OMD
Brooke Lipschitz
Sr. Director, Digital Activation, OMD
Kelly Ward
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